With best in class technology and infrastructure, Mumzworld is able to offer a seamless bi-lingual transactional experience across multiple touchpoints (desktop, mobile website, application) along with providing 24×7 customer service and express delivery to 20 countries in the region. Through its extensive network of B2B partnerships, the company also caters to schools, nurseries, and hospitals. Mumzworld routinely ranks among the top 10 most funded startups in the region and has won over 200 awards to date.

GII’s investment in Mumzworld is anchored in the firm’s diligent understanding of e-commerce market fundamentals. The mother, baby and child vertical is one of the most lucrative segments for growth in the GCC e-commerce space standing at almost $650 million and set for further expansion as internet penetration deepens across the region and convenience-seeking mothers’ exhibit an increasing propensity towards online shopping (further boosted by the onset of the Covid-19 pandemic).